Lemlist: Building a financial structure capable of supporting the SaaS operations of a rapidly growing startup
Date of commencement of relationship: 2021
Industry: B2B SaaS
Activity: B2B outreach marketing solution
Our support (stack): Finance, Accounting
"14 times our cost: that's the ROI of four years of support. I optimize every dollar to defend the best interests of Guillaume and his team on a daily basis."
Using our reporting as a basis, we activate key levers
, to create value.
Reduce transaction costs related to billing and collection via Stripe by optimizing pricing terms and payment flows, in a context of hypergrowth.
Issues
- Controlling costs: Identifying and negotiating optimizable fees related to Stripe transactions
- Adapting to growth: Ensuring scalable payment management while avoiding uncontrolled inflation of fees
Results
- Savings achieved: €10k+ in monthly savings on Stripe fees
- Contract optimization: Negotiating rates with Stripe to obtain more favorable terms
- Implementation of a monitoring system to track and anticipate changes in payment-related costs
Maximize R&D funding (CIR, CII, IP Box) by securing and optimizing each step: identifying expenses, structuring files, and ensuring regulatory compliance.
Issues
- Capture 100% of eligible expenses and secure their calculation
- Ensure flawless compliance to avoid any adjustments
- Optimize applications to maximize funding received
Results
- Precise definition and calculation of eligible R&D expenses for each program
- Review and consolidation of technical documentation to justify project eligibility
- Optimization of the amount received by ensuring that financing is maximized
Support the acquisition of a business and strengthen Lemlist’s market position in its core business within a short timeframe (flash audit)
Issues
- Mener un audit complet pour évaluer la cible et structurer l’opération dans des délais courts (< 1 semaine)
- Ensure seamless integration into the Group's financial processes
Results
- Optimized execution time: Deal audited and closed in 2 weeks
- Flash audit in less than a week to assess the viability and risks of the operation
- Strategic support in drafting the purchase offer
- Immediate integration of the acquired company into monthly management reports
Results in figures
annual savings on Stripe fees
of mechanisms obtained in innovation financing
to audit and reinforce the rationale for acquiring the target
"Growing fast, with less but better. Entrusting our finances to Mathieu and his team has allowed usto accelerate without dispersion in an environment where every euro counts.
Relying on a team of experts has given us the means to structure a robust and agile financial system to support our hypergrowth."
They transformed their finances with us
